| Great organic tea need not be
complicated. How many times
have you picked up a box of tea only to be shocked
by the potpourri of ingredients you found listed
on the side? I know it happens to me. As the coordinator
of Research and Development here at Choice Organic
Teas, I have a pretty good idea of the type of ingredients
it takes to make great organic tea.
Recently, I was at a grocery store
here in Seattle checking out some teas. I picked
up one box that said it was “White Tea.”
Now personally, I’m fond of White Tea, but
on the ingredient statement, I couldn’t find
“white tea” until the third item listed,
following two items that were spices and not tea
at all.
I’m still wondering what kind
of beverage it really should have been labeled.
(Incidentally, another tea contained citric acid,
which leads to a very important question. How long
should you steep citric acid before it’s ready
to drink? I’m not sure, either.)
With Choice Organic Teas, you won’t
find any surprises like citric acid. Our philosophy
is simple. We want each tea to shine through for
what it is. We carefully combine organic teas, herbs,
spices, and natural flavors to accent and balance
the flavor rather than to overpower and define it.
Each product reflects the unique flavor of regional
varieties of tea available, something often forgotten
in today’s rush to organic tea.
So when you return to your grocery
store aisle looking for more great tea, take another
look at the ingredients on the side of each tea
box. The best products are simply that – just
great organic tea.
-- Jessica Robinson leads
Research and Development at Choice Organic Teas.
She welcomes your comments at
jessica@granum-inc.com.
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