Choice Organic Teas Introduces New Products
to Benefit the Jane Goodall Institute
and Jane Goodall’s Roots & Shoots
Seattle, WA (July 2010) — CHOICE ORGANIC TEAS, the first exclusively organic tea crafter in the United States and the first in the country to introduce Fair Trade Certified™ teas, is pleased to announce that it has been selected to carry the Jane Goodall "Good for All" brand on its new product line extension. The "Good for All" brand features the name and image of renowned primatologist and conservationist Dr. Jane Goodall, DBE, founder of the Jane Goodall Institute (JGI) and UN Messenger of Peace. Select companies have received the honor of carrying the brand after JGI reviewed several criteria to determine whether the companies' philosophies blend with the Institute's. JGI created the "Good for All" brand in 2007 to recognize companies and environmentally conscious products that reflect Dr. Goodall's core values.
CHOICE ORGANIC TEAS is adding five new varieties to its Original line and will donate a percentage of the profits of each box to support JGI. Oothu Garden Green, Wild Forest Black, Decaffeinated English Breakfast, Rooibos Superfruit and Yerba Maté Mint form an exceptional collection of flavorful teas sourced from four different continents. They were developed especially for this project to celebrate the universal passion for tea while supporting JGI and CHOICE ORGANIC TEAS' continued leadership in social and environmental sustainability.
The Jane Goodall Institute is a global leader in the effort to protect chimpanzees and their habitats. The Institute is also widely recognized for establishing innovative community-centered conservation and development programs in Africa, and Jane Goodall's Roots & Shoots, the global environmental and humanitarian youth program that empowers young people around the world to make positive change happen—for our communities, for animals and for the environment.
"We are honored to support the Jane Goodall Institute as we share many of the same goals – such as conservation, sustainability and education – and seek to be good stewards of the earth's precious resources," said Ray Lacorte, head of operations for CHOICE ORGANIC TEAS. "When consumers purchase any of our new teas, they have the satisfaction of knowing their dollars are helping to protect endangered wildlife and their habitats, while also equipping the next generation to take up the torch for conservation."
CHOICE ORGANIC TEAS' Newest Additions
Oothu Garden Green (Green Tea) – A sophisticated and inspiring single estate tea from one of the first organic and Fair Trade Certified™ tea gardens in India. The surrounding rainforest is home to a tiger reserve and many other endangered animals including the lion-tailed macaque, a primate endemic to this specific region.
Wild Forest Black (Black Tea) – An energizing rare wild tea with a smooth, yet hearty flavor. Leaves are plucked from ancient tea trees (500 years old or more) growing deep in the forests of Southeast Asia. Only recently have these teas been made available to the rest of the world due to recent efforts by NGOs (non-governmental organizations) to develop a positive alternative economy for the region as a solution to the illegal drug market.
Decaffeinated English Breakfast (Decaf Black Tea) – A traditional British blend of Indian teas decaffeinated using carbon dioxide, the only certified organic method. The taste of this tea is hearty and satisfying, yet bold and brisk.
Rooibos Superfruit (Herbal Tea) – Paired with fruit, this jewel-toned red tea is slightly sweet, full of flavor and refreshing. Grown in South Africa's Cederberg Mountains, rooibos has long been prized for its restorative qualities. Hibiscus, rosehips, orange, and schizandra berry are known for their high levels of vitamin C.
Yerba Maté Mint (Herbal Tea/Contains Caffeine) – Renowned for its natural kick, yerba maté grows in subtropical South America. CHOICE ORGANIC TEAS blends yerba maté with Washington State peppermint, Egyptian spearmint and a hint of lemongrass for a tea that's light, bright, cool and exhilarating.
As with all of its teas, these new varieties of CHOICE ORGANIC TEAS are certified organic, certified kosher, and gluten-free. They are also verified by The Non-GMO Project and four of the five are Fair Trade Certified™. The teas will be available at all participating natural and specialty grocery stores with a suggested retail price of $4.69 for a 16-count box. The teas will be available to retailers in September 2010 and to consumers in October 2010.
About CHOICE ORGANIC TEAS
A brand of Granum, Inc. of Seattle, CHOICE ORGANIC TEAS made its debut in 1989. As North America's #1 selling exclusively certified organic tea line, CHOICE ORGANIC TEAS has promoted the growth and development of organic agriculture in tea estates worldwide and offers more than seventy-five varieties of teas and herbal infusions available in teabags, tea pyramids, and loose leaf. In 2000, Choice Organic Teas became the first tea crafter in the United States to offer Fair Trade Certified™ tea. Visit www.choiceorganicteas.com for more information.
About the Jane Goodall Institute
Founded in 1977, the Jane Goodall Institute continues Dr. Goodall's pioneering research on chimpanzee behavior—research that transformed scientific perceptions of the relationship between humans and animals. Today, the Institute is a global leader in the effort to protect chimpanzees and their habitats. It also is widely recognized for establishing innovative community-centered conservation and development programs in Africa, and Jane Goodall's Roots & Shoots, the global environmental and humanitarian youth program, which has groups in more than 120 countries. For more information, please visit www.janegoodall.org.
Susan Holden Walsh
Essenza Communications, Inc.