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Seattle, WA August 11, 2005 – Choice
Organic Teas is proud to announce that all of their
Rooibos offerings are now certified organic and Fair
Trade Certified™. These new offerings are sold
in Natural foods retailers, select mass-market stores
and online at www.choiceorganicteas.com
in loose leaf, 16-teabag and 20-teabag boxes. Additionally,
they can now be enjoyed in college and university cafés
and other foodservice venues specializing in Fair Trade
Certified products.
Rooibos, also known as Red Bush Tea, grows
only in the perfect growing conditions of the Cedarburg
Mountain region of the Western Cape of South Africa.
The shrub-like bush is covered with thin, needle-like
leaves that produce a reddish brown, yet full-bodied
brew with a sweet, earthy aroma. This caffeine-free
brew is rich in antioxidants, vitamins and minerals
and is known as South Africa’s ‘National
tea’. The locals are said to consume, on average,
5 cups daily.
Fair Trade certification lends support
to tea estate workers in undeveloped countries to meet
the specific needs of their communities. The workers
who harvest the organic Rooibos that is purchased by
Choice Organic Teas are choosing to use the Fair Trade
funds to guarantee the sustainability of their existing
community programs. Classes currently encompass HIV/AIDS
education and first aid treatment, and life skills training
for women.
“We believe strongly in the integrity
of the Fair Trade program and appreciate that it empowers
people to make a substantial difference in their own
lives,” says company founder and president Blake
Rankin.
Granum, Inc. introduced Choice Organic
Teas in 1989 as a line of exclusively organic teas.
Sixteen years later, they offer more than seventy varieties
of Black, Green, Oolong, White teas, and herbal infusions
available in tea bags and loose leaf. They strive to
produce the highest quality, best tasting teas that
appeal to a wide range of palates and emphasize their
commitment to sustainable agriculture. Choice Organic
Teas became the first tea crafter in the US to Fair
Trade certify all qualifying teas. Choice Organic Teas
provides exceptional tasting teas with an environmental
and social conscience. Visit www.choiceorganicteas.com
for more information.
MEDIA CONTACT
Susan Holden Walsh
Essenza Communications, Inc.
303-449-2526
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