Seattle, WA December 12, 2005 –
The first exclusively organic tea company in North America
debuts its newest tea with the Fair Trade Certified
logo. Capitalizing on a very close 15-year relationship
with one of their first organic tea growers, Choice
Organic Teas proudly adds to their Fair Trade Certified
products with a tea in the unique style known as White
Peony. This new White Tea is now available in teabags
and loose leaf in natural foods marketplaces, cooperatives,
gourmet food shops and select mass-market retailers
around the country; also available online through their
web site, visit www.choiceorganicteas.com.
Choice Organic Teas new White Tea packaging
is the first in their line to display the Green-e logo
announcing their purchase of Certified Renewable Energy.
This voluntary certification program is administered
by the non-profit Center for Resource Solutions and
provides consumer protection and environmental standards
for energy products. To learn more about Green-e Certified
Renewable Energy and the Green-e labeling program visit
“We’re really excited about
this tea offering. With every sale of our new Fair Trade
Certified White Tea, more funds are generated to support
tea plantation labor. And highlighting the Green-e logo
demonstrates the importance we place on renewable energy,”
says Blake Rankin, company founder and president.
Fair Trade certification provides additional
funds that support tea estate workers in developing
countries enabling them to meet the specific needs of
their communities. Fair Trade USA (www.transfairusa.org)
is a non-profit organization that verifies grower and
industry compliance with Fair Trade criteria and authorizes
companies to display the Fair Trade Certified label
on products that meet these strict international trade
Granum, Inc. introduced Choice Organic
Teas in 1989 as a line of exclusively organic teas.
Sixteen years later, they offer more than seventy varieties
of Black, Green, Oolong, White teas, and herbal infusions
available in tea bags and loose leaf. They strive to
produce the highest quality, best tasting teas that
appeal to a wide range of palates and emphasize their
commitment to sustainable agriculture. Choice Organic
Teas became the first tea crafter in the US to Fair
Trade certify all qualifying teas. Choice Organic Teas
provides exceptional tasting teas with an environmental
and social conscience. Visit www.choiceorganicteas.com
for more information.
Susan Holden Walsh
Essenza Communications, Inc.