Organic and Fair Trade Tea Pioneer Choice Organic Teas Launches New Whole Leaf Organics Line
Seattle, WA (July 2008) — Choice Organic Teas, the leading purveyor of exclusively organic teas, and the first company to introduce certified organic and Fair Trade Certified™ teas in the U.S., announces the launch of Whole Leaf Organics, the largest collection of organic, Fair Trade Certified tea pyramids on the market today. Choice Organic Teas' 20-year commitment to sourcing the highest quality teas, and providing delicious, innovative and consciously-produced products to its consumers, truly shines in this new line. Whole Leaf Organics joins the tea-crafter's three established tea lines: Original, Gourmet and Loose Leaf teas.
While the tea pyramid is currently one of the newest trends in artisan tea manufacturing, Choice Organic Teas' new Whole Leaf Organics stands out in a number of ways:
Choice Organic Teas offers the largest selection of exclusively organic and Fair Trade tea pyramids, keeping in line with its long-time commitment to manufacturing organic and Fair Trade teas.
Whole Leaf Organics (WLO) tea pyramids are fully biodegradable.
The 100% recycled box is printed with soy ink and features a unique cover with a die-cut pyramid window, offering a peek at the tea garden-inspired painting commissioned by Seattle artist Maija Fiebig.
With an elegant twist, the retail box also meets foodservice operators' need for quick access to product. Each box easily folds open into an attractive, self-dispensing display, eliminating the need for a dispensing cut-out, and the available counter rack completes the presentation.
Tea varieties include traditional flavors such as English Breakfast and Earl Gray, as well as some of the newer blends so popular with tea drinkers.
Loose leaf teas are often considered by tea connoisseurs to be the finest way to enjoy a cup, as the unfurling of the full tea leaves allows complex flavors to come to the forefront. With extra room inside each tea pyramid, Whole Leaf Organics achieves this same quality but with the added convenience of a tea bag. The line includes eight varieties of traditional blends and new favorites — English Breakfast, Earl Grey, Estate Blend Darjeeling, Jade Green, Jasmine Green, Chamomile Citrus, Sweet Liquorice Mint, and Lychee White. The suggested retail price is $8.49 for a 15-count box of individually wrapped tea pyramids.
"As pioneers in organic tea, Choice Organic Teas has developed close relationships with our tea gardens over the past 20 years," said Eric Ring, Head of Purchasing and Production. "Whole Leaf Organics takes that connection to the next level and allows us to showcase some of the highest quality organic teas available in a way that truly enhances the quality of the tea."
Whole Leaf Organics continues the traditions of social responsibility and environmental sustainability that have been pillars of Choice Organic Teas' parent company, Granum, Inc., since the company's founding in 1980. The Fair Trade logo is a stamp of commitment: Fair Trade Certified™ products directly support a better life for farmers and farm workers in the developing world through fair prices, community development, and environmental stewardship.
In addition to Whole Leaf Organics, Choice Organic Teas also produces their Original line, which includes classic teas and traditional blends available in tea bags; the Gourmet line featuring new favorites and classics with a twist in tea bags; and Loose Leaf teas available in bulk grocery and via the company's web site.
A brand of Granum, Inc. of Seattle, Choice Organic Teas made its debut in 1989. As North America's #1 selling exclusively certified organic tea line, Choice Organic Teas has promoted the growth and development of organic agriculture in tea estates worldwide and offers more than seventy varieties of teas and herbal infusions available in teabags and loose leaf. In 2000, Choice Organic Teas became the first tea crafter in the United States to offer Fair Trade Certified™ tea.
Susan Holden Walsh
Essenza Communications, Inc.