We’re sofi Awards Finalists!
Each year, right before the Summer Fancy Food Show in New York, the Specialty Food Association announces outstanding products and brands in the specialty food industry called the sofi Awards. A sofi is the top honor in the $120.5 billion specialty food industry. “sofi” stands for Specialty Outstanding Food Innovation and represents the best of the best from members of the Specialty Food Association.
This year, we’re happy to announce that our Licorice Mint and Jasmine Green were honored as finalists among 100 products in the Outstanding New Product and Hot Beverage categories, respectively. Each entry is carefully assessed by passionate and knowledgeable food professionals including chefs, culinary experts, academics, food writers, and category buyers.
These products come from our Gourmet Teas line that were developed to intrigue connoisseurs as well as the next generation of tea drinkers with unique flavor profiles and expertise in blending and sourcing. What a thrill it is to be acknowledged for our hard work and outstanding products in this highly revered and competitive sofi Award competition!
We’ll be showcasing the Gourmet Teas and more at the Summer Fancy Food Show, so if you’ll be attending, be sure to stop by our booth to sample and talk about these delicious teas with our team.